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Advertising with JAZZ.FM91 Works!

Jazz is rich, intellectual and sophisticated. Just like its audience.

Download JAZZ.FM91 Audience Profile

Download the JAZZ.FM91
Audience Profile
(PDF file, 677 KB)

Download the Empty Nesters
Audience Data
(PDF file, 32 KB)

You can support JAZZ.FM91 with sponsorship or advertising and help your business at the same time.

Listen to what out clients say :

The recognizable, measurable quality of JAZZ.FM91’s listeners, in combination with the unique on-air environment make the station an easy selection for many M2 Universal advertisers! - David McDonald, Group Manager, Broadcast Investments, M2U
JAZZ.FM91 is not only a great station for advertising your product or service, they have a sales team that takes pride in getting to know you – no mere order takers here! Their Sales Representatives visit to get a better sense of your business’ needs to ensure they create a plan that will send customers your way. Highly recommended. - Thom McKercher, Director of Classics and Jazz, Universal Music Canada
I’ve heard nothing but accolades about the festival... I have a feeling we reached our audience goal this year… thanks in part to JAZZ.FM91. - Planet in Focus
JAZZ FM91's listeners are loyal, passionate about what they believe in and very well informed. JAZZ FM91 has helped me to bring my message to a sophisticated and successful audience. Many of my best clients are long standing JAZZ.FM91 supporters - Bryan Snelson, Financial Advisor, Raymond James

JAZZ.FM91 is unique, and offers a marketing environment like no other.

  • We are Canada’s premier and Toronto’s ONLY jazz radio station.
  • We are MEMBER SUPPORTED. Our listeners donate almost $1.5 million yearly because they love the station. Imagine paying for something you can get for free! Our regular advertisers and corporate sponsors often gain additional response because our listeners consider them like-minded jazz community members. JAZZ.FM91 is NOT part of any commercial broadcasting company, and receives NO government funding.
  • We are CLUTTER-FREE. We air a maximum of 4 commercial minutes an hour. This obvious listener benefit also enhances impact for the advertiser by reducing audience fatigue. Conventional commercially supported stations can carry 12 to 16 commercial minutes an hour.

JAZZ.FM91 serves over 6,000,000 people living in Southern Ontario and Western New York via its signal transmitted from the CN Tower. Since our January 2, 2001 launch as Canada’s first all-jazz radio station, JAZZ.FM91’s weekly reach has grown to over 460,000 terrestrial listeners. Our iPhone app continues to set world records for jazz closing in on 300,000 downloads.

The socio-economic demographic profile of our audience is more valuable than how many listen to us. We effectively reach tens of thousands of people who are:

  • In the top 5% in annual personal and household income.
  • In the top 5% in education level achieved.
  • Among the market’s leading business and professional decision makers.

To learn more about the profile of JAZZ.FM91’s attractive audience,and about custom sponsorship and advertising opportunities we can create for your business, please contact:

Dana Wigle
Director, Sales and Marketing
416-595-0404 ext. 223 (toll free at 1-888-595-0404)
dwigle@jazz.fm




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