On Saturday, March 21, JAZZ.FM91 was scheduled to begin our spring fundraising campaign. In light of still-changing events, we will not be proceeding with a full pledge drive at this time. We are mindful that we must balance our responsibilities to the cultural institution that is JAZZ.FM91 with our responsibilities to our listeners and the broader music community.
Not proceeding with the campaign in no way lessens the need of JAZZ.FM91 to generate revenue in support of our activities and operations. We are also conscious of the very trying times members of our community are going through — namely the musicians and performers we support every day through our broadcasts and live events.
With this in mind, we will proceed with a very minimal ask between Monday, March 23, and Sunday, March 29. This will not alter our regular programming, but we will spend a bit more time talking about these issues and asking you for support.
We also recognize that the artists who make the music we know and love will be among those most financially affected during the COVID-19 outbreak. That’s why JAZZ.FM91 is proud to partner with the Unison Benevolent Fund, a non-profit, registered charity that provides counselling and emergency relief services to the Canadian music community.
During this period, a portion of all new, one-time donations to JAZZ.FM91 will be given to Unison, which exists to help professional music-makers in times of hardship, illness or economic difficulties.